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- Comcast has voluntarily terminated its two dot-brand top level domain names, .comcast and .xfinity.
- ICANN has decided not to transition the domains to a new provider.
- Comcast joins The Gap in terminating top level domains, with The Gap terminating its contracts for .oldnavy and .bananarepublic.
Company Exits the “New” Top Level Domain Program
Comcast, the internet service provider and entertainment company, has chosen to terminate its two dot-brand top level domain names, .comcast and .xfinity. ICANN has decided not to transfer the domains to another provider, as is customary with dot-brand top level domains. It appears that neither Comcast nor The Gap, which also terminated its top level domains recently, were using their domains for any specific purpose. The Gap terminated its contracts for .oldnavy and .bananarepublic, but has yet to terminate its other dot-brands, .gap and .athleta. It is worth noting that Google has only indexed the obligatory nic sites for Comcast’s domains. These terminations suggest a shift away from the new top level domain program, and highlight the challenges faced by companies in effectively utilizing their dot-brand domains. For more information on domain investment and domains, visit teat.ai.
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